Ng Chong Yang’s Brand Enhancement

I now have a new personal brand – the result of a brand enhancement exercise. And as part of this Ng Chong Yang brand enhancement exercise, I get a new Ng Chong Yang logo. It contains my initials: CYNG. And there is a whole creative rationale behind it – something along the lines of Ng Chong Yang being a container of knowledge; a creativity reactor; and a catalyst for leaders. To me, it simply means this: As long as you see this symbol, expect the best User Experience.

Ng Chong Yang's Personal Logo on White

Ng Chong Yang's Personal Logo on Black