Square from a web design agency’s perspective: http://www.digitalskratch.com/blog/square-charge-cilents-with-your-iphone/
Square from a domain expert’s point of view: http://sq-skim.com/
Is “fit for purpose” more important than aesthetics and user experience?
This ad campaign points purely to fitness for purpose. A blue ocean strategy in a market filled with campaigns highlighting design and performance:
I believe a fair amount of attention to both fitness for purpose as well as aesthetics and user experience is the way to go for web applications going forward …