Buck up or be bugged out
Yesterday, I met up with a media sales rep. The burning question on my mind, and one that interests me most, is what is preventing brands from booking that medium to spread a corporate marketing message?
As a digital strategist whose main focus is to create highly successful interactive branded solutions; the answer to that question, from the horse’s mouth, would be good insight when I ultimately need to translate digital strategies from plan to execution.
This is what the media sales rep said, “Education,,,”
“Digital Agencies are not aware of our existence. And even if they are, most Digital Interactive Agencies simply brush us off. They do not give us a chance. Some of them who do also cancel the booking at the last minute.”
Wow! A word of advice, if your medium is unknown, I would guess it will have limited chances of coming into contact with most Target Audiences, let along drawing those Target Audiences to consume from, and interact with, it.
P.S. I wrote Target Audience in the article above. This term, and many others, I am sure, will soon be dropped as a common lexicon among advertising professionals. So too will the term “line”. In fact, the world of advertising, and more generally communications, is so quickly melting down that many are being thrown into states of confusion. Buck up, dear advertising industry friends and colleagues, or be prepared to be bugged out.