Digital Interactive Experience

I am going to share with you a method that I personally use (and some might say I invented and refined across the years) in all my consulting assignments: Motive Action.

I always start each assignment with the Motive. If I cannot comprehend and fully internalise a client’s motive, I walk away from that assignment because no matter what actions I propose, it is not going to result in a good client experience.

So to all Digital Interactive Agencies out there – ask yourself this, do I understand the client’s motive enough to put it down in a Brief that will result in a solution that will ultimately enhance the Digital Interactive Experience?