Digital Interactive Experience Design Agencies

As I observe the industry – from within – it is glaringly clear that Digital Interactive Agencies need to move up the value chain in order to remain relevant. In fact, as I speak with Interactive Digital practitioners, everyone speaks of this. Does it mean that every Digital Interactive Agency is going to be around, be relevant, and be a viable business in the near future?

No is the answer. This is because while everyone in the Digital Interactive Agency space knows, and speaks of, moving up the value chain, not every Interactive Digital Agency is gearing to move up the “right” value chain.

So what is the right value chain?
The answer is how your Digital Interactive Agency – the one you are running or working in – comes to being. In the Digital Interactive Agency that I am part of, it is clear that we need to be a Digital Interactive Experience Design Agency. Thank goodness we are gearing up for, and moving up this, value chain. I am glad.