Digital Interactive Agency Fundamentals

Digital Interactive Agencies need to keep one point firmly etched in their minds – to be remarkable, they have to be creatively innovative across all facets of a project. Digital Interactive projects (be they campaigns or platforms) are, for lack of a better analogy, chairs that the end consumer needs to sit on regularly.

Give the consumer a visually unique chair that is not only uncomfortable to sit it, but that has wobbly legs, and you can be sure that this consumer will never come back. This is such a simple concept to understand. It is therefore pretty shocking to me that so many Digital Interactive Agencies (or so they call themselves apart from other descriptors such as Digital Agencies or Interactive Digital Agencies) fail to grasp that concept. Selective comprehension on the Digital Interactive Agency’s part?